The rise of purely digital online game sales has changed the industry in a number of ways, but the most important change might be the introduction of games as impulse buys. Anyone with a credit card tied to their Steam account knows how scarily easy it is to, with just a few clicks, dump more money than you intended on a whole passel of games that seem vaguely intriguing. You might not have read any reviews, or even heard anything about the game outside of the Steam description, but when it's so cheap and the purchase process is so seamless, your consumptive id can often act before your conscious brain even has a chance to question whether you really want the game you're buying.